SweetLine

A vital and dynamic company that was established in The late eighties to serve the Palestinian market

Who we are

Time Has Changed

BUT PASSION FOR SUCCESS NEVER ENDS, IT IS ONLY REBORN EVERY DAY. EAGERNESS TO SHARE THE DELICATESSEN OF FINE FOODS WITH SPECIAL TASTE FROM ALL AROUND THE WORLD DIRECTLY TO YOUR TASTE BUDS…

AT SWEETLINE, WE BELIEVE IN CURATING UNFORGETTABLE CULINARY EXPERIENCES, BRINGING TOGETHER THE FINEST FLAVORS, AND CELEBRATING THE ARTISTRY OF FOOD. EACH PRODUCT WE SELECT TELLS A STORY OF TRADITION, QUALITY AND PASSION.

Sweet Days

A long journey starts with one step

Years Experience
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Exclusive Brands
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Our Principles

At SweetLine
We bring the world’s best snacks, beverages, and treats right to your doorstep, We believe in making quality products accessible and creating moments of joy for our customers across Palestine

OUR VISION

Provide a quality product that exceeds our customer expectations

OUR GOAL

Lead the market in FMCG with Persistence and Follow-up

OUR MISION

Serve the brand in the best possible way to present its uniqueness

OUR COMMIT

We’re partners in providing the highest quality snacks and drinks to our community

OUR VISION

Provide a quality product that exceeds our customer expectations

OUR GOAL

Lead the market in FMCG with Persistence and Follow-up

OUR MISION

Serve the brand in the best possible way to present its uniqueness

OUR COMMIT

Make special requests or note any preferences during the booking. We strive to accommodate your needs and enhance.

OUR VISION

Provide a quality product that exceeds our customer expectations

OUR GOAL

Lead the market in FMCG with Persistence and Follow-up

OUR MISION

Serve the brand in the best possible way to present its uniqueness

OUR COMMIT

Lead the market in FMCG with Persistence and Follow-up

SweetLine

We Are History

At SweetLine
We bring the world’s best snacks, beverages, and treats right to your doorstep, We believe in making quality products accessible and creating moments of joy for our customers across Palestine

Our Story began in the early 1930’s when Hanna I. Freij (Senior) was involved in the family business in the import and distribution of expensive textile
SweetLine
Trade Group Ltd.
"Hanna I. Freij (Senior) created the only means that helped him share his taste; By opening a corner delicatessen, few hundred meter from his house in the German Colony neighborhood in Jerusalem was the first step of his career path"
SweetLine
Trade Group Ltd.
"He created his own company under the name Hanna I. Freij Ltd. that specialized in the import and distribution of famous European brands for Palestine market "
SweetLine
Trade Group Ltd.
" Mr. Freij (Senior) managed to collect a substantial variety of brands in his portfolio Such as: LURPACK Butter-Denmark, TOBLERONE Chocolate-Switzerland "
SweetLine
Trade Group Ltd.
Due to 1948 war, he has lost the distribution rights in the occupied territories of what became Israel, and continued same operations in the West Bank and Trans-Jordan
SweetLine
Trade Group Ltd.
Due to the 1967 war, he has lost further the distribution of the newly occupied territory of the West Bank. Being left with no import access, he continued similar operations as an exclusive sub-distributor for some of the above brands. And, this was a general case for all the previous distributors in Palestine, but they are a fighters, and that was not the end
SweetLine
Trade Group Ltd.
Who we are then

The Brand Builder

As a good gesture from the notable supplier chocolate TOBLER, Switzerland, has arranged to maintain the company as an exclusive sub-distributor for the West Bank, believing that it would be a temporarily period.

Hard work led to the expansion of the portfolio to be richer with world famous brands; it was a real challenge as a sub-distributor to build and develop the global brands in the most professional way in an occupied market of the West Bank. 

Sweet Days

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